Lance Coulibaly is a Freelance Cinematographer, Photographer, and Digital Marketing Strategist based in the DMV area. Originally from New York City, he earned his Bachelor's Degree in Mass Communication and Media Studies from SUNY Oneonta.
Lance began his career working with health, wellness, and fitness brands, where he developed a strong foundation in digital marketing. By producing short-form video ads, creating strategic content variations, and running campaigns on platforms like Meta and Google, he helped e-commerce businesses increase revenue and scale their marketing efforts.
He later shifted his focus to working with local businesses, applying those same skills to help them generate leads, improve their online visibility, and attract more customers. Lance has played a direct role in managing their marketing and sales processes—setting up CRM systems, building lead capture strategies, and ensuring that every campaign drives measurable results.
With a background in both sales and content creation, Lance brings a strategic perspective to every project. His ability to merge compelling storytelling with marketing performance allows him to create content that not only looks great but also drives growth. He directed and project manager on big sets and have his own professional crew when needed.
Whether supporting a national brand or a local business, Lance is passionate about helping companies connect with their audience and achieve real business outcomes.
Gears: Sony FX3 cinema camera, Sony a7iv